Fractional Marketing Leadership • 18+ Years

Fractional Marketing LeadershipDriving Impactful Growth

I lower your customer acquisition cost and scale revenue by auditing, restructuring and optimizing high-ROI growth channels- proven with data to back up the results.

mattefsmarketing@gmail.com View Services & Track Record ↓

Proven Experience With Leading Brands

Bergdorf GoodmanSephoraThe North FaceBank of AmericaAutodeskLinkedInMicrosoft BingWorld MarketPine-SolCloroxfLASH CosmeticsfitmobLiLash BeautyBergdorf GoodmanSephoraThe North FaceBank of AmericaAutodeskLinkedInMicrosoft BingWorld MarketPine-SolCloroxfLASH CosmeticsfitmobLiLash Beauty

Section Navigator

Pillar 01

Growth Strategy and Roadmap

What you get: A roadmap designed to efficiently scale customer volume.

Annual, seasonal, test and product launch marketing strategies
Revenue targets aligned with media budgets, CAC/LTV goals and blended ROAS
Defined goals across the media mix

Proven impact: Engineered omnichannel strategies driving +36% YoY growth for leading retail brands.

Pillar 02

Full-Funnel Channel Optimizations

What you get: Lower CAC and higher customer lifetime value across paid and owned channels.

Paid Search restructuring & feed optimization
Paid Social (Meta, TikTok, Pinterest) creative testing, campaign launch and audience refinements
Lifecycle & Retention (Email/SMS) automated welcome, replenishment, & win-back flows
Affiliates & Influencer commission restructuring
Optimizations/testing of other channels, including CTV, SEO, Programmatic Display, Audio/Radio, PR and Amazon

Proven impact: Scaled Paid Social to drive +30% YoY sales and generated incremental growth via personalized email flows.

Pillar 03

Analytics and Executive Reporting

What you get: Clarity on marketing channel ROI and customer acquisition cost.

Established and fixed foundational tracking architecture to understand what's working
Custom executive dashboards connected to weekly and monthly sales with marketing channel insights and optimizations

Proven impact: Built executive dashboards for enterprise beauty and retail brands to link multi-channel spend directly to net profit.

Pillar 04

Hiring & Team Leadership

What you get: High-performing internal teams and agency partners held strictly accountable to ROI.

Marketing org structuring, role definition, and candidate interviewing
Agency partner vetting, pitch management, contract negotiation, and SLA oversight
Defined workflows to scale

Proven impact: Restructured internal marketing orgs and renegotiated agency contracts for market-leading retail brands.

Engagement Models

Fractional VP of Performance Marketing

Ongoing executive leadership managing strategy, channels, spend, and teams week-in, week-out.

Growth & Performance Audit (30-Day Project)

An intensive audit of ad accounts, tracking, and media mix with an immediate action plan to cut wasted spend.

Highlights

+30%

YoY revenue growth for luxury fashion & beauty retailer

by efficiently scaling acquisition channels, revamping Affiliate structures, overhauling Welcome and Post-Purchase Emails and introducing new channels for improved customer retention

+29%

YoY sales for global beauty brand

from re-structuring goals across key Paid Media channels to grow new customers, along with testing and adding personalized retention flows

+20%

sales increase for national home goods retailer

by pulling forward holiday spend to capture early demand, scaling high performing organic video content on Meta and eliminating inefficient spend across Paid Media tactics

$Jenna Mattefs, fractional marketing leader at Made to Measure Marketing$ Connect on LinkedIn

Why I Created Made to Measure Marketing

Many retail brands don’t need a full-time, $200k+ CMO. They need senior-level leadership to identify gaps and solutions, bring fresh perspective and implement industry best practices across the team. That’s why I built Made to Measure Marketing.

What I do for Your Business

I set your team up to grow sales 20-30% for B2C brands. I identify and execute short and long term strategies that improve spend efficiency, translating your budgets into measurable, scalable returns.

How I do it Differently

I use proven strategies across marketing channels that drive measurable growth for small and large retail brands, including The North Face, Sephora and Bergdorf Goodman.
My approach is personalized, flexible and specialized, tailored to your brand size, target audience and business challenges.
I leave you with a clear roadmap and plan to leverage and refine.
The digital landscape quickly changes—I prioritize which channels give the biggest returns (Paid Search, Meta, Pinterest, TikTok, Affiliates, Programmatic Display, CTV, Amazon, Email, SMS, DOOH, Video).
I set benchmarks, then test and use data to optimize.
I implement repeatable processes so the right structure is in place for the team to continue optimizing growth.